Macy’s becomes top online clothing retailer

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Macy’s becomes top online clothing retailer in the United States. It also beats Amazon and come out no 1 e-tail giant, according to a study by digital marketing research firm SimilarWeb.

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Analyzing digital performances, the firm found that Macy’s earned the top spot among apparel shopping websites, with 24 percent of the traffic garnered by the top 10 in the apparel category going to its site.

The department store has recently had its share of struggles amid heightened online competition. Since August 2016, it has shuttered close to 100 doors.

The survey released in February by Coresight Research found that it had been losing market share to its competitors. It is including Amazon, Target and Walmart with 26 percent of shoppers spending less of their budget at the chain now than they did three years ago.

However Macy’s has continued to grow up its omnichannel initiatives, throwing significant investment behind digital as it shutters stores.

Other notable retailers list includes Nordstrom.com and Gap.com. Each of which moved up one spot to third and fifth, while Zulily.com dropped two spots from its post at fourth.

JCPenney.com peaked at No. 2 with 12.5 percent of traffic share, and Nike.com found its way to No. 4 at a competitive 10.9 percent. Although online shoe merchant Zappos came in seventh.

Amazon.com failed to place in the category. However, the Seattle-based e-commerce destination managed to secure the No. 1 ranking in general merchandise, continuing to gain traffic share at 1.4 points more, compared with the same period last year.