Sony launching new wireless freedom Bluetooth buds

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Sony launching new wireless freedom Bluetooth buds, which is aimed at athletes and anyone else with an active lifestyle. This totally wireless earbud with IPX4 splash-proofing can get a little wet with no ill effect.

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The WF-SP700N, which comes in at $180. Sony’s proprietary noise canceling tech feature is very effective. The truly wireless earbuds also support Google Assistant.

Getting a secure fit was a key design point, Sony told. To achieve this, Sony redesigned the earbuds’ silicone arch or “wings.”

The new Sony WF-SP700N is meant to have a slight down-angle when worn. These aren’t meant to be perfectly horizontal. Extra bass is also a feature here. This will come as welcome news for those who have found their active headphones lacking in bass.

While the Sony WF-SP700N is noise-canceling. The ambient sound mode is designed to let in either noises or voices, allowing the user to carry on a conversation without removing their buds. App control enhances on-board buttons for noise-canceling control.

The WF-SP700N offer three hours of battery life. The WF-SP600N, at $150, is virtually the same headphone but with a wire connecting each earbud and an inline control microphone. Since it can store a bigger battery, this set offers six hours of listening per charge.

The WF-SP500N, at $80, does not offer noise canceling and fits more like an EarPod, so there isn’t much noise isolation. However you get eight hours per full charge, and they are extremely affordable, especially considering their premium sound quality.

The 1000X Series is also getting updated to support Google Assistant. It will be carried over into 2018 as Sony’s premier true wireless earbud.